7 Tips for Stress-Free Swimsuit Shopping

Let’s be real—swimsuit shopping gets a bad rap. But it doesn’t have to be the worst! With the right mindset (and a little help from us), you can find a suit that makes you feel incredible. Whether you’re gearing up for a beach vacation, a poolside lounge day right here in Buffalo, or just need a fresh look for summer, these seven tips will help you shop with confidence and maybe even have fun along the way.

1. Take off your socks.

This might seem like a weird one to start with, but trust us—socks in the fitting room completely throw off the look of a swimsuit. A sleek one-piece or a cute bikini just doesn’t hit the same when it’s paired with ankle socks. Kick ‘em off, and you’ll instantly get a better sense of how the suit actually looks.

2. Trust your fitter & keep an open mind.

We do this all day, every day, and we love helping people find their perfect fit. The right swimsuit might not be the size or style you expected, but that’s the magic of a great fitting! Maybe you’ve always worn tankinis but would love a high-waisted two-piece. Maybe you’ve sworn off one-pieces but just haven’t met the right one yet. Let us guide you—we’ve got your back.

3. Skip the spray tan before shopping.

We know, we know—a little bronzed glow makes everything feel better. But spray tans rub off on swimsuits, and that’s no fun for anyone. Plus, you won’t always have that tan, so it’s better to pick a suit that makes you feel great no matter what. If you love it with your natural skin, you’ll love it all summer long.

4. Wear a seamless panty.

Trying on swimsuits is way easier when you have a smooth, comfortable base layer. A bulky or textured panty can create lines and bumps that won’t actually be there when you wear the suit for real. A simple, seamless option keeps the focus on the swimsuit’s fit and how you feel in it.

5. Take stock of what you already own.

Before you head to the store, take a quick look at what’s already in your swim drawer. Do you have a bunch of black swimsuits but want to mix in some color? Are you replacing a favorite style that’s seen better days? Knowing what you have helps you make smart choices and build a swim wardrobe that actually works for you.

6. Bring kindness—for yourself.

This might be the most important tip of all. Swimsuit shopping can bring up a lot of feelings, but here’s the truth: Your body is already beautiful. You don’t need to change anything to “deserve” a great swimsuit. No apologies. No disclaimers. Just you, feeling amazing in something that fits well and makes you happy.

7. Shop for who you are today.

Not who you were 10 years ago. Not the version of you you’re working toward. Not the you with fewer or more pounds, less or more muscle, curves, or anything else. Shop for today-you. Because today-you deserves to feel confident and fabulous at the beach, by the pool, or wherever you rock your swimsuit.

Final Thoughts

Swimsuit shopping doesn’t have to be a dreaded task. With a little preparation, an open mind, and a whole lot of self-kindness, you can find a suit that makes you feel incredible. And if you need help? That’s what we’re here for.

The beach is waiting, and so is your perfect suit—let’s find it together!